About Us

Boutique Corporation Public Company Limited (BC).

The Company is a diversified real estate investment and development company providing the Innovative Real Estate Solutions for Investors, including Build-Operate-Sell (BOS) for hotels, serviced apartments, life-style retail and office buildings that be located in potential areas in Bangkok specially in Sukhumvit area as well as tourist destination such as Pattaya, Phuket, and Chiang Mai.

Our investors include the institutional investors, high net worth investors, and family offices investors, who invest with us in ‘greenfield’ and/or ‘brownfield’ development until project completions. In addition, the Company initiates real estate investment alternatives to optimize the Highest and Best Use of the particular property to generate superior profits and recurring cash flow.


To Become a Leading Real Estate Powerhouse


To Be a Leading Real Estate Developer and Asset Manager that Focuses on the Build-Operate-Sell Model

Management Team

Mr. Prabsharan Singh Thakral
Chief Executive Officer
Mr. Ekanut Ungphakorn
Chief Operation Officer
Ms. Nattaya Huatsoontorn
Chief Financial Controller
Mrs. Pornpimol Chaichanakajorn
Senior Vice President HR Business Partner
Ms. Surang Jirattigalachote
Senior Vice President Projects Construction Development

Organization Chart

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Nature of Business

The Company initiates real estate investment alternatives to optimize the highest and best use of the particular property to generate superior profits and recurring cash flow.

The Company provides real estate solutions services starting from origination, development, asset management to exit the investment. In each stage, the Company is acting as a service provider and manager in order to drive the highest value for the projects.

Hotel and Services

Commercial Real Estate

Financial Information

Financial Overview

The financial position of the company is continuously improving with successful entry and exit of project.

Net profit for the year 2017 is

23.1 Million Baht

The company has exited 4 assets till date namely Oakwood Apartments Trillian Sukhumvit 18, OZO Pattaya Hotel, Rain Hill Community Mall and Hyatt Place Phuket.

Total Revenue and Total Assets
Unit : Million Baht

Key competitive strategies

Investment Creation:

BC creates opportunity for investor to co-invest up to 74% of each real estate project. BC also provides one stop services regarding land sourcing, legal due diligence, project feasibility study, and etc. The services provide another stream of fee income to BC.


BC seeks to develop projects in strategic area which has growth potential of tourism and/or the land in the future such as Bangkok, Chiangmai, Samui, Phuket, Krabi, and other potential area in east coast such as Pattaya.

Hotel Chain Selection:

BC selects reputable brand which has proven track record in each asset class and segmentation to suit each project need and management policy.

Brand Development:

BC also develop its own brand i.e. Journey Hub which is a lifestyle mid-market hotel brand which focus on cost travelers who seek comfortable accommodation in a friendly budget.

Investment Return Optimization:

Build-Operate-Sale (BOS) model allows BC to recycle the capital to develop new projects in shorter period of time than typical business model. As a result, this model generate superior return to investors.

Complete Asset Package for Buyers:

As a result of BC business model and expertise, the asset for sale is ready for potential buyers to acquire and continue the operation seamlessly. There is no development risk or licensing risk to the buyers. These traits attract high level of demand for BC asset portfolio .

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